51+ Email Marketing Stats 2024 (This is Important!)

The first email was sent in the year 1976. Since then email marketing has evolved into just a text message. Today you have businesses leveraging email marketing to drive sales and create relationships with their prospective customers. They achieve this using email marketing tools that have led to email automation. In this article we have compiled various email marketing stats, trends to watch for in the coming years.

Email Marketing Stats

• Global Internet Reach: According to Statista, there are approximately 5.18 billion internet users worldwide as of 2023. This number will of course grow in the coming years.

• ROI Powerhouse: Email marketing boasts an impressive average ROI of approximately $38 (35.41 Pound) for every $1 spent. This makes email marketing one of the most cost-effective marketing channels. (Source: DMA)

• Personalization Impact: Personalized subject lines can increase open rates by 26%. This showcases the importance of tailoring content. (Source: Campaign Monitor)

• Segmentation Benefits: Segmented email campaigns see a 14.32% higher open rate than non-segmented campaigns, highlighting the impact of targeted messaging. (Source: Mailchimp) Having a segmented audience also helps in optimizing email content.

• Mobile Dominance: About 49% of all emails are opened on mobile devices, underscoring the importance of mobile-responsive designs. (Source: Litmus) Smartphones are quickly becoming the go-to-place when it comes to reading emails.

• Mobile Conversion Rates: Mobile email clicks convert at a 40% lower rate than desktop clicks, emphasizing the need for mobile-optimized landing pages. (Source: Campaign Monitor)

• Automated Campaigns: Automated emails generate 320% more revenue compared to non-automated campaigns, showcasing the power of timely and relevant content. (Source: Campaign Monitor)

• Video Engagement: Emails with videos can increase click rates by up to 300%, enhancing engagement.(Source: Martech Advisor) Get those camera kit ready.

• Optimal Sending Time: Tuesday is the best day to send emails, with the highest open rates observed around 10 AM(Source: Omnisend). Set those alarms today!

• Frequency Balance: 61% of consumers prefer to receive promotional emails on a weekly basis, finding it to be an appropriate frequency. (Source: Constant Contact)

• Segmentation Effectiveness: 77% of ROI comes from segmented, targeted, and triggered campaigns. (Source: DMA)

• AI Implementation: About 49% of marketers are using artificial intelligence for audience segmentation and targeting. (Source: Statista)

• Spam Filters: Spam accounts for 45% of all emails, highlighting the need for quality content to avoid being flagged. (Source: Statista) Make sure you follow no spam policy.

• Interactive Elements: Emails with interactive content, such as quizzes and polls, increase click-to-open rates by 73%. (Source: Litmus)

• Voice-Activated Searches: By 2025, it’s predicted that 60% 60% of organizations with voice of the customer (VoC) programs will supplement traditional surveys by analyzing voice and text interactions with customers (Source: Gartner) This will also affect email marketing.

• AMP Adoption: Google’s AMP for Email allows interactive features within emails, and its adoption is increasing, creating new engagement opportunities. (Source: Campaign Monitor)

• Social Sharing: Including social sharing buttons in emails can increase click-through rates by 158%. (Source: GetResponse) Social media can be a great tool for newsletters.

• Predictive Analytics Utilization: 61% of marketers use AI for predictive analytics, enhancing customer engagement and personalization. (Source: Adobe)

• Plain Text Appeal: Plain text emails have a higher open rate – 5.3% more than that compared to HTML emails (34.2%). (Source: HubSpot)

• Short Subject Lines: Subject lines with 6-10 words tend to have the highest open rates. (Source: Retention Science)
• Emojis in Subject Lines: Including emojis in subject lines can increase open rates by 56%. (Source: Experian)

• AI-Generated Copy: By 2022, 20% of business content will be authored by machines, affecting email content creation. (Source: Gartner)

• A/B Testing Impact: A/B testing can lead to an average uplift in open rates of 14.31%. (Source: Litmus)

• Social Proof Influence: Including reviews and testimonials in emails can increase conversions by 15%. (Source: Campaign Monitor)

• Localization Benefits: Localized emails have a 14.32% higher open rate compared to non-localized emails. (Source: Mailchimp)

• Cart Recovery Rates: Abandoned cart emails have a 45% open rate and a 21% click-through rate on average. (Source: Moosend)

• Transactional Open Rates: Transactional emails have 8 times more opens and clicks than any other type of email. (Source: HubSpot)

• AI-Powered Email Personalization: By 2025, 45% of all customer service interactions will be powered by AI, enhancing email personalization. (Source: Gartner)

• B2B Email Campaigns: For B2B audiences, personalized email messages improve click-through rates by 14%, enhancing B2B engagement. (Source: Aberdeen)

• Purchase Influence: 59% of respondents say marketing emails influence their purchase decisions. (Source: Fluent)

• Quality Over Quantity: 78% of consumers have unsubscribed from emails due to excessive frequency or irrelevant content. (Source: HubSpot)

• Personalization Balance: 60% of consumers are open to sharing personal information in exchange for more personalized experiences. (Source: Salesforce)

• Interactive Content Engagement: Interactive content in emails generates 2 times more conversions than passive content. (Source: Kapost)

• Inclusive Design Importance: In 2020, 62% of brands added accessible design to their emails to ensure inclusivity. (Source: Litmus)

• Story Telling : 55% of customers say they’re more likely to buy a product in the future if they liked the story behind it. (Source: Forbes)

• Adoption of Dark Mode: More and more people are using dark mode, and marketers are paying attention to ads that work well in dark mode. (Source : Campaign Monitor)

• Abandoned Cart Recovery: The average response rate for abandoned cart recovery emails is 18.64%, which drives sales. (Source: Moosend)

• Preference for User Generated Content : 79% of people say that user-generated material affects what they buy. (Source: Nosto)

• Educational Emails: 69% of users say they would rather get emails that teach them something than ones that try to sell them something. (Source: HubSpot)

• Gen Z Engagement: 56% of Gen Z consumers are ready to share personal information for personalized experiences. (Source: Forbes)

• Preference for Small Bits of Information : 43% of people who sign up for emails would rather get right to the point in a shorter email. (Source: The Content Marketing Institute)

• Subject lines with the words “urgent” and “scarce” : Adding a sense of urgency to subject lines can boost open rates by 22%. (Source: AWeber)

• Deals : 57% of people are more likely to open emails that offer savings or deals that aren’t available anywhere else. (Source: Campaign Monitor)

• Recommendation Impact: 77% of consumers have chosen, suggested, or paid more for a brand that offers a personalized service or experience. (Source: Forrester)

• Real-Time Offers: 78% of buyers say that offers that come at the right time affect what they buy. (Source : Smart Insights)

• GIF Engagement: Putting GIFs in emails can increase the number of clicks by 42%, which makes the material more interesting. (Source : Campaign Monitor)

• Interactive surveys are more popular : Putting interactive surveys in emails can get a 40% response rate, giving you useful information. (Source : Email on Acid )

• First-name addressing : Emails with custom subject lines that include the recipient’s name can get 26% more opens. (Source: Campaign Monitor)

• Preference for Consistency Across Channels : 52% of customers are less likely to do business with a company if their branding isn’t constant. (Source: Marq)

• Choice for integrating social media : Alignment with Social Media: Emails with buttons to share on social media can improve click-through rates by 158%. (Source: Campaign Monitor)

• Authentic messaging : 86% of consumers say that authenticity is important when choosing which brands to support. (Source: Nosto)

• Impact of Lots of Images : Emails with more images than words get 42% more clicks. (Source: HubSpot)

• Localization : Emails with offers that are relevant to a certain area have a 29% higher unique open rate. (Source: HubSpot)

Verdict

Looking at the email marketing stats and trends – one thing is pretty sure that email marketing is only getting bigger in the future. One trend to watch for email marketing is that it will be be leveraged more by small businesses than by enterprises given the ROI it has.