Email marketing strategies benefit greatly from strategic timing. (Knowing the optimal days and times to send your emails can have a major impact on open rates, click-through rates, and overall engagement in a world where inboxes are bombarded with innumerable emails every day. As a marketer you may improve the effectiveness of their communications by…
The first email was sent in the year 1976. Since then email marketing has evolved into just a text message. Today you have businesses leveraging email marketing to drive sales and create relationships with their prospective customers. They achieve this using email marketing tools that have led to email automation. In this article we have…
Our GetResponse review will help you in gaining clarity of the tool. Although email marketing is booming, it becomes to difficult for businesses to choose a reliable email marketing platform. There are many email marketing platforms available that offer a variety of other features as – GetResponse is one of those. It has become a…
Email marketing is a powerful company lead generation technique. This lengthy guide covers email marketing basics for lead generation. Our detailed tutorial covers email marketing essentials. We will discuss building and maintaining a high-quality email list, creating engaging and personalized content, using A/B testing, automating lead nurturing, and following email marketing regulations. Addressing these essential…
Our GetResponse vs tinyEmail will help you in comparing use cases of both the tools. The content economy is booming and is expected to grow even faster in the coming years. A part of content economy – Email Marketing too is becoming important for businesses to strategize their marketing and communications. A lot of email…
Marketers know that successful email marketing relies on analyzing metrics. Here’s a guide from A to Z to email marketing metrics. Yes, numbers do matter for email marketing cases. Let us take a look at vital email marketing metrics that you should focus on. E.g – Segmented campaigns generate 760% more revenue than bulk emails….
AI is booming with variety of use cases in different sectors. One such sector is email marketing. Using AI you can leverage your email campaigns by generating more buzz. In this article we will be looking closely as to how you can leverage AI for email marketing personalization. What is AI in email marketing? AI…
Think of running after 100 targets. What do you get? Nothing but frustration. Same is the case for email marketing. If there are no clear objectives set or there are too many objectives set one may only travel in concentric circles without reaching the target. By setting clear objectives you can reach their target audience…