Product led growth is a buzzword among the startup world. It is transforming how companies market and sell their goods, with user experience as the #1 priority. User-centric focus, self-service convenience, viral loops and data-driven strategies enable them to drive growth through product adoption and customer satisfaction. Traditionally, marketing and sales have been linear: attract leads, […]
To reach more people all over the world, you need to sell in more than one language. In a time when technology is changing quickly, AI writing tools have proven to be very helpful in creating multilingual material that is interesting and understandable across a wide range of languages and cultures. This article will talk
When talking about email marketing some may think of generating leads, some may think of creating the best content for relevant audience, some may think of optimizing their email list and rest may think of spammy email they receive on day to day basis. But one thing is pretty sure with email marketing and that
Marketers know that successful email marketing relies on analyzing metrics. Here’s a guide from A to Z to email marketing metrics. Yes, numbers do matter for email marketing cases. Let us take a look at vital email marketing metrics that you should focus on. E.g – Segmented campaigns generate 760% more revenue than bulk emails.
AI has become quite powerful in recent years. It is disrupting and redefining the way sectors operate. Where AI and marketing meet, AI technology is used in marketing strategies to help make choices, personalize customer experiences, and get better business results. Thanks to AI, marketers can now use a wide range of tools and strategies
The SaaS industry registered a 11.2% growth rate in 2023. With AI becoming increasingly popular here are the SaaS trends, stats to watch out for. In this article we discuss about SaaS trends, stats to watch out for in this decade. 1. Collaboration software to only get more popular The rise of remote work and