Customer service is becoming more and more important in e-commerce. Chatbot automation has become a useful tool for automating customer service questions and making the whole experience smoother for customers. Chatbots are built and taught to understand and interpret customer questions with amazing accuracy, chatbots can give precise and useful answers. This helps in delighting…
In this article we will be looking at the ways in which you can optimize your sales funnels for your eCommerce store. For better understanding we will be considering an example of a retailer who wants to optimize his sales funnels for ecommerce growth. Understanding Sales Funnels Sales funnels are crucial to marketing and sales….
With so many alternatives, choosing a CRM system for your company can be difficult. Remember these crucial points. Customization is a key feature. A decent CRM system should be customizable to your needs. Thus, you can add, remove, or rearrange fields and functions to suit your complex business operations. If you have set up a…
Our GetResponse vs tinyEmail will help you in comparing use cases of both the tools. The content economy is booming and is expected to grow even faster in the coming years. A part of content economy – Email Marketing too is becoming important for businesses to strategize their marketing and communications. A lot of email…
Marketers know that successful email marketing relies on analyzing metrics. Here’s a guide from A to Z to email marketing metrics. Yes, numbers do matter for email marketing cases. Let us take a look at vital email marketing metrics that you should focus on. E.g – Segmented campaigns generate 760% more revenue than bulk emails….
AI is booming with variety of use cases in different sectors. One such sector is email marketing. Using AI you can leverage your email campaigns by generating more buzz. In this article we will be looking closely as to how you can leverage AI for email marketing personalization. What is AI in email marketing? AI…
Think of running after 100 targets. What do you get? Nothing but frustration. Same is the case for email marketing. If there are no clear objectives set or there are too many objectives set one may only travel in concentric circles without reaching the target. By setting clear objectives you can reach their target audience…